The Ongoing Story of the Book NEW ORLEANS
by Arnold Zann and Margo Taussig Pinkerton
"Laissez les bon temps rouler!"
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The dust jacket
for NEW ORLEANS
The process is long and involves tons of work. Not only does one have to think about asking a designer whose work you admire to be part of the team, picking a printer who excels in fine art books, selecting someone to write the foreword, writing our own artists' statement, penning the copy for the dust jacket, but there is pricing and signing up for an IBSN (those bar codes you see on the back of dust jackets.)
This represents a periodically-updated timeline, with both stills and links to videos, on the making of NEW ORLEANS that was released November of 2020.
It all really started with our exhibition, months in the
making, at Through This Lens in Durham, NC.
For the design, we selected good friend Andy Lyons
with whom we often worked over the years.
We called Brilliant, the fine art printer who did
SALLY MANN's A Thousand Crossings.
After lots of back and forth — the final
selection and book order of the photographs.
Several iterations later, Andy Lyons sends us
another update; we will edit out the sub-title.
An Artists' Statement, credits, etc. had to be written,
and a request for someone to write the foreword.
The final iteration of the book's title
and dust jacket front cover.
After doing the separations, Brilliant sends stills
and videos of the first pass of NEW ORLEANS.
We receive our first set of press proofs for the
book that we study for color, exposure, etc.
Less than a week later, we receive final press
proofs and a dummy showing the signatures.
We make our selections from Brilliant's samples for
cover, foils, inside cover papers, and head bands.
Andy describes his background, history with us,
then recaps his view of the whole book process.
The book goes on press at Brilliant in Exton, PA,
and the team pays close attention to detail.
The pages are all printed and are now being folded
into signatures at Brilliant in Exton, PA.
A video of some stills as the team at Brilliant
handles the sheets with an eagle eye and great care.
The “raw” folded and gathered signatures
after the sewing pass. Next, end leaves and ...
We get the "gathered and sewn" book before
it will be bound. Next will show a sampling and ...
It is so exciting to be able to pour through
the pages of the book. Here is a sampling ...
The case, that most of us know as the book cover,
gets its title embossed and foil stamped.
The dust jacket gets laminated
to bring out the colors.
Arnie and Margo get the first unjacketed
copy of NEW ORLEANS.
Brilliant sets up for a Social Media Story
on the PR for NEW ORLEANS.
NEW ORLEANS
Official Preview
Morning radio interview with Bob Burtman
President of WHUP and host of 3-D News
Podcast in which Erratic Dispatches
interviews Margo & Arnie
Click on the image to listen to the podcast.